Why is it important to build effective relationships with customers for creating and reviewing the strategic direction of a company?Effective relationships with customers for creating and reviewing the strategic direction of a company?
When you have a strong relationship with a client you can find out what you are doing well and what your best customers like most about your company. Many organisations build on this - do to more of what they are doing well, and develop the strategic plan around this.
Additionally, you can ask your customers what needs improving and build your strategic plans on this. Some customers will have great ideas about other services or products they may like.
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